A healthy store stuck below £1000 a month, taken to £18k monthly in 8 months
Top Rated, profitable and flat for two years. Weekly product research, rebuilt listings and disciplined Promoted Listings multiplies monthly sales without touching the seller level.
The store had sold the same 120 listings for two years. Nobody was researching new products, titles had not been touched since launch, and Promoted Listings ran at a flat 12% rate on everything, including items that sold without it. Sales were steady below £1000 a month and the owner had no time to change that.
- Weekly product research: 250 new, demand-checked listings a month with margin worked out after fees
- Rewrote every title and completed item specifics across the catalogue
- Cut Promoted Listings to the products that needed it and set rates per product
- Added multi-quantity and variation listings where buyers were asking for them
- Repriced the catalogue against competitors monthly
Monthly sales reached £18k in month 8, fourty-five times the starting level, with ad spend down and Top Rated held at every evaluation. The store now adds new products every week without the owner's involvement.
Evidence
Screenshots from the seller dashboard. Store name, username and listings are covered.
“We were about to close the store. 2 months later it pays for itself and we do not touch it.”
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