Protect your brand and unlock Amazon brand tools.

Why a UK trademark matters for marketplace sellers

Without a trademark, anyone can list under your brand name, hijack your Amazon listings or copy your eBay store. A registered UK trademark gives you the legal right to stop them and is the key that unlocks Amazon Brand Registry.

The UK IPO application

• Search: we check the UK register for identical and similar marks before you spend anything.
• Classes: goods and services are grouped into classes; we advise which ones your products actually need so you are protected without overpaying.
• Filing: the application is prepared and filed with the UK Intellectual Property Office. Official IPO fees are paid separately and shown to you up front.
• Examination and publication: the IPO examines the mark, publishes it for a two-month opposition period and then registers it if no one objects.

Amazon Brand Registry enrolment

Amazon accepts a pending UK trademark application for Brand Registry, so you do not have to wait for full registration. We enrol the brand, verify the connection between your trademark and your seller account, and set up A+ content and your Brand Store so the benefits start immediately.

After registration

A UK trademark lasts ten years and can be renewed indefinitely. We remind you before renewal, and if your brand sells into the EU or further afield we can advise on extending protection.